{"id":11418,"date":"2022-11-18T17:10:07","date_gmt":"2022-11-18T11:40:07","guid":{"rendered":"https:\/\/www.eklavvya.com\/blog\/?p=11418"},"modified":"2022-11-21T17:57:19","modified_gmt":"2022-11-21T12:27:19","slug":"building-schools-brand","status":"publish","type":"post","link":"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/","title":{"rendered":"3 key steps to start building your school&#8217;s brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-1024x576.webp\" alt=\"\" class=\"wp-image-11430\" srcset=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-1024x576.webp 1024w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-300x169.webp 300w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-768x432.webp 768w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-1536x864.webp 1536w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school-150x84.webp 150w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-brand-as-a-school.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">In This Article<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999999;color:#999999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999999;color:#999999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#Introduction\" >Introduction<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#1_Portray_your_purpose_define_your_vision_and_support_it_through_every_activity\" >1. Portray your purpose, define your vision and support it through every activity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#2_Be_proactive_in_organizing_activities_that_support_the_purpose_beyond_the_school_level\" >2. Be proactive in organizing activities that support the purpose, beyond the school level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#3_Build_the_online_presence_of_your_school\" >3. Build the online presence of your school<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#Bonus_Tip\" >Bonus Tip<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.eklavvya.com\/blog\/building-schools-brand\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most corporations worldwide invest a lot of money into building their brand and increasing its value. While many people think that advertisements are only meant to increase sales of products and services, they are also intended to create brand awareness. In corporations, It is common to have a strategy for developing a brand, which is referred to as \u2018brand strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most academicians think that a brand-centric approach is only for businesses and is not meaningful in the world of education. But as times are changing, the educational sector is keeping up with the pace of corporations. Just like corporations, the field of education is going through a digital transformation. And just like businesses are adopting a customer-centric approach, <a href=\"https:\/\/www.eklavvya.com\/assessment-for-school\/\" target=\"_blank\" rel=\"noreferrer noopener\">schools<\/a> are adopting a student-centric approach.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There&#8217;s no better time than now for <a href=\"https:\/\/www.eklavvya.com\/school-olympiad-tests\/\" target=\"_blank\" rel=\"noreferrer noopener\">schools<\/a> to start building their brands. Although the process of branding a school will be much different than how corporations do it, it&#8217;s just as important. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-1024x720.webp\" alt=\"Consider branding your school\" class=\"wp-image-11437\" srcset=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-1024x720.webp 1024w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-300x211.webp 300w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-768x540.webp 768w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-1536x1080.webp 1536w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand-150x105.webp 150w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/Build-your-school-brand.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It can be difficult to build a brand for your <a href=\"https:\/\/www.eklavvya.com\/viva-test\/\" target=\"_blank\" rel=\"noreferrer noopener\">school<\/a>, but with the right strategy, it is easy to build the brand as a school. Here are the top moves you can use to kick-start the brand-building process for your school:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Portray_your_purpose_define_your_vision_and_support_it_through_every_activity\"><\/span>1. <strong>Portray your purpose, define your vision and support it through every activity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The majority of corporations have taglines, which show their purpose. These corporations align each and every activity in line with this purpose. They make a strategic plan and vision to support this purpose from time to time.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just like these top companies, schools can also have a tagline that defines their purpose. These taglines should be unique and should convey the school&#8217;s true vision. This purpose should also be incorporated into every activity at the school and societal level. By doing this, schools can help their students better understand their role in the world and how they can make a difference and add value to your school as a brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of generic taglines-<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Education for all&#8221;<\/li>\n\n\n\n<li>&#8220;Education with equality&#8221;<\/li>\n\n\n\n<li>&#8220;Education that strengthens the society&#8221;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Examples of unique taglines-<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>&#8220;Serving the veterans, supporting the successors&#8221;<\/li>\n\n\n\n<li>&#8220;Breaking the barriers of region, the international school for atomics&#8221;<\/li>\n\n\n\n<li>&#8220;Enabling the specially-abled, school for special children&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Be_proactive_in_organizing_activities_that_support_the_purpose_beyond_the_school_level\"><\/span><strong>2. Be proactive in organizing activities that support the purpose, beyond the school level<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Arranging workshops, seminars, and other programs at the school level and beyond has always been one of the best ways to engage students, parents, and other people as well, and still remains highly effective in building the school brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Arranging programs that bring people with common thoughts and interests together can help establish a connection between them and the school &#8211; something that might make them more likely to choose this school over others in the future.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Although all the people who attend these programs are not the ones who may enroll themselves\/ their children in school, it positively impacts the school through brand awareness. As earlier said, just the way advertisements are very less likely to convert into direct sales, but can help to create brand awareness and thus can help the brand to grow.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Build_the_online_presence_of_your_school\"><\/span><strong>3. Build the online presence of your school<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With the increasing digitalization of our world, the way we search for information has changed dramatically &#8211; and this includes finding good schools. More and more people are starting their search online, which means that schools need to have an online presence in order to be competitive and for building the brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you were moving to Bangalore from Pune for a job assignment, how would you search for a school for your children? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You&#8217;d probably just google it, right?<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">An online presence is key for not only discoverability but also to building connections with students, parents, and the community. You can keep everyone in the loop with the latest goings-on in the school, which in turn increases your school&#8217;s reach to 1000s of people who then become part of the school community &#8211; all while strengthening your school&#8217;s brand. <\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"720\" src=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-1024x720.webp\" alt=\"Build your school's online presence\" class=\"wp-image-11456\" srcset=\"https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-1024x720.webp 1024w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-300x211.webp 300w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-768x540.webp 768w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-1536x1080.webp 1536w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence-150x105.webp 150w, https:\/\/www.eklavvya.com\/blog\/wp-content\/uploads\/2022\/11\/best_ways_to_build_your_schools_online_presence.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Tip\"><\/span><strong>Bonus Tip<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Start delivering the online courses to the learners, your school is not limited to your building and premises, with technology, it is possible to serve the students situated 100s of miles apart at any geographical location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can start delivering the courses using free <a href=\"https:\/\/www.eklavvya.com\/moodle-proctoring-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">Moodle LMS<\/a>, furthermore, it is possible to conduct <a href=\"https:\/\/www.eklavvya.com\/blog\/6-ways-to-secure-online-exam\/\" target=\"_blank\" rel=\"noreferrer noopener\">secure online exams<\/a> using Moodle LMS as your course grows and gains the volume of students.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The importance of building a brand at school is undoubtedly high, it is never too late to start something new and meaningful, as you have got an opportunity to think about growing your school\u2019s brand. Take this thought ahead and start building your school\u2019s brand by following these simple tips mentioned in the blog.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Most corporations worldwide invest a lot of money into building their brand and increasing its value. While many people think that advertisements are only meant to increase sales of products and services, they are also intended to create brand awareness. In corporations, It is common to have a strategy for developing a brand, which [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":11445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-11418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 key steps to start building your school&#039;s brand | Eklavvya<\/title>\n<meta name=\"description\" content=\"Are you looking to start building your school&#039;s brand? 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