What is Digital Marketing? #
Digital Marketing is the practice of promoting products or services through digital channels, such as search engines, social media platforms, email, and mobile apps.
Use of Digital Marketing #
Digital marketing is used to:
- Increase brand awareness
- Drive website traffic
- Generate leads and conversions
- Build relationships with customers
- Improve customer engagement and loyalty
How Online Tests can be useful in evaluating Digital Marketing Skills of the individual
Digital Marketing Aptitude tests can assess a candidate’s knowledge and skills in the following areas:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) advertising
- Social Media Marketing
- Email Marketing
- Content Marketing
- Analytics and Reporting
Online Digital Marketing Aptitude tests can help evaluate candidates’ digital marketing skills accurately and efficiently. They provide insights into a candidate’s strengths and weaknesses, and help identify the most qualified candidates for the job.
By using online tests, you can save time and resources, and ensure you select the most suitable candidate for your organization.
You can evaluate digital marketing or search engine optimization knowledge with the help of Generative AI assessment.
In this context, system provides practical problem/ scenario / case study to the user and asks for the solution. User need to interact with AI bot to solve the issue related to digital marketing/ search engine optimization.
At the end of each interaction system issues rating for the individual. It can be used to evaluate digital marketing skills of the user
